by Brian F. Martin
Jul 24, 20153 min read
Successful Products Do a Good Job of Satisfying People’s 10 Basic Desires (cont’d)
Last week, we wrote about how the most successful brands do not focus on what we need, they focus on what we want. We already covered the...
by Brian F. Martin
Jul 16, 20153 min read
Successful Products Do a Good Job of Satisfying People’s 10 Basic Desires
Brands spend more than $450 billion each year to influence us. They wouldn't spend that kind of money unless they knew something we...
